★ Proposal · prepared for Dewi Griffiths Distinctive Jewellery · 18 May 2026

A few specific fixes for dewigriffithsdistinctivejeweller.weebly.com

Dewi Griffiths Distinctive Jewellery · Bridgend and Cardiff · website rebuild. I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on mobile in the first ten minutes on the live site. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

Bridgend · 40 Caroline Street, Bridgend CF31 1DQ Cardiff · 46 Charles Street, Cardiff CF10 2GE Trading since · 1962

Two members of the Dewi Griffiths team standing in the open Bridgend shopfront doorway at 40 Caroline Street

40 Caroline Street · Bridgend · since 1962

Two shops. One bench at each. Sixty-four years of goldsmithing under one name. Open the live preview ↗

Three findings, ordered by revenue impact

What the current site is leaving on the table.

A walk-through of the live dewigriffithsdistinctivejeweller.weebly.com on 18 May 2026.

01

The single most valuable line on the site lives only as text on a JPEG.

What I saw: The hero banner at the top of every page on dewigriffithsdistinctivejeweller.weebly.com is a 93 KB image that contains the headline ("excellent quality jewellery and on-site workshops in both Cardiff and Bridgend"), both phone numbers (01656 657310 and 029 2034 0103) and the full opening-hours pattern (9:30 to 5:00, Monday Tuesday Thursday Friday Saturday, closed Sundays and Wednesdays) baked in as flattened pixel-text. Search engines, screen readers and copy-paste users see nothing where the most important six lines on the entire site should be. The only piece of accessible body copy on the homepage below it is "we are a small team based in South Wales".
Cause: The Weebly drag-and-drop editor served the original 2014 build a banner-image block as the simplest way to combine a hero photo with a paragraph of bold contact text. The editor then never re-rendered that block as live HTML. The site’s structural CSS bundle, served from editmysite.com with a literal querystring buildTime=1415750486, dates to 12 November 2014; nothing in the markup has been edited since.
After rebuild: After rebuild: the headline, both shop phone numbers (tel: links), the full opening-hours pattern with the Wednesday-closed quirk called out, and both postal addresses all render as live HTML. A LocalBusiness + JewelryStore JSON-LD block carries the same data to Google as machine-readable schema. A separate Person entry names Maria Cornelia Gatehouse and James Lee Gibbs as the two directors. The current home page’s 45 KB of HTML carrying no usable text becomes 11 KB of HTML carrying all of it.

02

Sixty-four years of trading, on a Weebly template last edited in 2014.

What I saw: Trading start: 1962, sourced and cross-checked. Companies House restructured the family business into a Ltd in July 2014; Maria Gatehouse and James Gibbs have held the director seats jointly for the twelve years since. Two showrooms still operating, one inbox, one team. None of this is on the homepage. The page title reads "Dewi Griffiths Distinctive Jewellery - HOME" (Weebly’s autogenerated " - PAGE-NAME" pattern). There is no meta description, no Open Graph image, no LocalBusiness or JewelryStore JSON-LD on any of the seven pages. The footer reads "Powered by Create your own unique website with customizable templates. Get Started" because the Weebly default footer link was never removed.
Cause: A 1990s-style WYSIWYG editor with no SEO surface, no schema panel, no Open Graph fields, no canonical heritage / about / story template. The Aller and Bebas Google fonts are loaded as pre-WOFF2 synchronous payloads; the global CSS is on the editmysite.com domain. Every search-engine and social-share surface defaults to the Weebly placeholder.
After rebuild: After rebuild: a "Since 1962" anchored hero with the founding year computed at build time, both shop addresses surfaced above the fold, named-customer review quotes from the live RatingsPlus stream pulled forward, real Aggregate Rating + Review schema, og:image pointing to the real bespoke ring photograph, meta titles tailored per page ("Bridgend and Cardiff goldsmiths since 1962"). Total page weight under 600 KB on first load. Lighthouse mobile targets P 90+ / A 95+ / SEO 95+.

03

The Wednesday-closed quirk and the two-shop, one-team structure is buried.

What I saw: Most independent jewellers in Bridgend and Cardiff send repair work away to a trade workshop in Birmingham or Sheffield, which means a customer’s grandmother’s ring is in a postal courier’s bag for ten days. Dewi Griffiths runs benches at both 40 Caroline Street and 46 Charles Street, with the Bridgend workshop carrying the bespoke commissions and the Cardiff workshop carrying the day-to-day repairs. Verified verbatim in customer reviews on RatingsPlus: "completed on site and quickly too" (December 2021), "repaired my pendant on same day I brought it in" (January 2023). The Wednesday close is the workshop day at both shops, when bench work without walk-ins gets done. None of this is on the homepage; it lives only inside the Contact and About subpages.
Cause: The Weebly homepage template has a single hero banner slot and three short-copy panels. There is no editorial component for the two-shop, one-email structure, no service grid that contrasts on-site work against the chain-jeweller alternative, no hours-with-quirks block that explains why Wednesday is closed.
After rebuild: After rebuild: a "Both addresses. Both benches. One email." block on the homepage that names both shops, names both phone numbers, names the inbox, and explains the Wednesday-closed quirk in one sentence. A service grid leading with same-day on-site repairs and resizing. A specialism block surfaces the qualified-diamond-grader credential and the Antwerp-sourced certified-stone pipeline that the current site only mentions in passing on the Services subpage.

Pricing

Fixed price, no hourly billing, no surprise upgrade tier.

£2,000

Fixed for the rebuild. One-off.

£150

Per month for hosting and ongoing care, both shops on one site.

£50

Optional. Embedded chatbot trained on the seven most common FAQs (repairs while-you-wait, valuations, the Wednesday close, two-shop logistics).

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled, with a proper custom domain to replace the Weebly subdomain (you keep the domain in your name)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (you own everything)

Next step

If the proposal lands, reply with two or three twenty-minute slots in the next ten days for a video call.

I take on three South Wales builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

See the live rebuild ↗

A working preview you can click through.

Opens in a new tab. Best read on a phone first, then a laptop.